melisa machuretPRINCIPAL AI DESIGNERSay hello ↗
A figure in a flowing red coat crossing a city street
ART DIRECTION · CREATIVE AI · VISUAL SYSTEMS

Imagine
what else
is possible.

I’m Melisa. I create images, build tools,
and help people give their ideas form.

Enter the work
01 / A GESTURE IN RED
IMAGES BY MELISA MACHURET
01 / A POINT OF VIEWHUMAN INTENTION. OPEN POSSIBILITIES.

The imagination
is still ours.

I see AI as a collaborator: something to explore with curiosity, guide with intention, and question with a trained eye.

An image begins with what I want someone to feel. I work with light, composition, culture and context to give that feeling a form. Then I build the references, tools and methods that let the idea grow.

Structure gives experimentation a place to happen. Teaching makes the knowledge travel. Human judgment stays present through all of it.

Melisa Machuret
02 / SELECTED VISUAL EXPLORATIONSFROM MY CREATIVE AI TEACHING COLLECTION

Many ways
of seeing.

Food, faces, objects and spaces.
Different subjects. Deliberate visual choices.

Created by Melisa Machuret for creative AI exploration and teaching. These studies are presented as authored visual work, not documentary records or commissioned campaigns.

THE ATLAS OF GENRES · A CINEMATIC SLIDESHOW

Twenty-one genres.
Sixty-four photographs
that never happened.

Photojournalism, fashion, backstage, flash, high key, low key, macro… each genre reduced to one rule and three invented photographs from my teaching atlas.

Enter the atlas ↗
Perfume bottle in a surreal desert composition with a door and unexpected shadows01 / 05
03 / ONE OBJECT, MANY VISUAL LANGUAGES

Change the world.
Change the story.

A perfume bottle becomes a starting point. The setting, palette and composition change the way we read it.

Let the impossible in.

An open door, a dry landscape, an unexpected shadow. Familiar objects create an unfamiliar relationship.

VISUAL STUDIES / SEMANA 2 · DÍA 3
04 / A SMALL CHANGE, A DIFFERENT FEELING

Light shapes
the encounter.

Move through four portraits from my lighting studies. Notice what becomes visible, what falls into shadow, and how your impression of the face changes.

A softer, more open portrait. Both eyes remain readable.

What I ask students to notice +

Where is the brightest area? What draws your attention first? How do shadow edges describe the face? What emotional reading comes from those choices?

These are separate generated studies, not a physical relighting simulation. Small differences between outputs are part of what we examine.

Portrait lighting study with softer illumination across the face
PORTRAIT STUDIES / SEMANA 4 · DÍA 7
Woman in a red coat photographed head-on at eye level against a concrete wall
VIEWPOINT STUDIES / SEMANA 3 · DÍA 6ORBIT 0° · ELEVATION 0° · DISTANCE ~2 M
05 / THE SAME WOMAN, NINE CAMERAS

Move the camera.
Change the meaning.

One person, one red coat, nine positions for the camera. Slide through the viewpoints and watch distance, height and angle rewrite the story before light or styling change at all.

PLANELEVATION

Eye level, frontal

The reference: eye level, two metres away, a wall for a background. Everything that follows is measured against this frame.

What I ask students to notice +

Where did the horizon go? How much of the frame does she occupy? Which direction does the light come from once the camera moves? When does the space stop being a background and become the subject?

These are separate generated studies with a consistent subject, not a single 3D scene. Continuity slips between outputs are part of what we examine — and the reason I built SceneShift.

Step inside SceneShift ↗
06 / MAKING, BUILDING, SHARINGA CONNECTED PRACTICE

An image can become
a way of working.

Melisa’s teaching diagram showing camera and lighting placement around a food compositionTEACHING

Make the decisions visible.

At Universidad de los Andes, I connect visual principles with hands-on AI exploration. My examples help creatives look closely, experiment and explain their choices.

Small figure in a red coat against a monumental curved brick wallTOOLS & PRODUCTION SYSTEMS

Give an idea a method.

SceneShift grew from a practical question: how do we translate a change in viewpoint into a useful instruction? Explore the camera and prompt logic behind my experiment.

Step inside SceneShift ↗
Warm orange advertising-style composition featuring filled arepasADVERTISING & ART DIRECTION

Carry a visual idea further.

My work spans performance creative, generative imagery and digital out-of-home. I connect composition, brand rules and production workflows across formats.

Enter the atlas of genres ↗
07 / BEHIND THE WORK

A visual thinker.
A maker.
Always curious.

I’m a Franco-Colombian designer based in Bogotá, working across creative direction, AI production, custom tools and education.

Photography, illustration, animation and art direction shaped my eye. Today I bring that foundation to generative work—and build methods that help other people create with confidence.

I’m interested in Principal AI Designer opportunities with room to experiment, shape the creative direction and build useful new tools.

Publicis Production AI Animator LeadConceptual AI Design PrincipalThe Village Creative leadership & DOOHUniversidad de los Andes Creative AI educator
More about my experience ↗

IMAGE BY MELISA MACHURET